680M

Average monthly impressions.

244M

Hours viewed per month.

ADVERTISING ON THE LITTLE DOT STUDIOS NETWORK.

Why brands should partner with us

With 700 premium broadcast, sport & kids channels & 8,000+ artists' official music channels (from Warner Music UK), Little Dot Studios and its content partners provide brands and advertisers with a huge global, hard to reach, audience.

Across the network, Little Dot Studios’ audiences continue to grow, year on year, whilst audiences on linear TV and other traditional media are diminishing,

On YouTube and Free Ad-Supported TV (FAST) platforms, our content is accessible on all devices, allowing viewers to enjoy their favourite shows, movies, talent, sports and music whenever and wherever they choose. In doing so, we are able to meet the diverse interests and preferences of our audiences.

DATA-LED TARGETING

Demographic, Genre, Device, Language, Postcode

PREMIUM SPONSORSHIPS

Drops, Channel Takeovers, 100% SOV on Channels, Artist Takeovers

CURATED PACKAGES

Soundtracks, Channel Groups, Throwbacks, On-The-Rise, Cross-Platform Buying

BRAND UPLIFT STUDIES

Through our partnership with Kantar, we offer brand uplift studies to our advertiser partners. These studies provide detailed data on the campaign’s effect on metrics such as brand awareness, purchase intent, relevance & brand messaging as well as future recommendations for improving campaign performance.

CHANNEL TAKEOVER EXCLUSIVITY

As an exclusive product to Little Dot Studios, Channel Takeovers allow a brand to take full ownership of one of the channels we manage. These takeovers include the channel's 'real estate', consisting of your brand's logo positioned in the banner at the top of the YouTube page, as well as a 'sponsored by' click-through link in each of the video descriptions.

PORSCHE'S SUCCESS WITH DYNAMIC AD CAMPAIGN.

OBJECTIVE: Harness a brand safe YouTube environment to effectively reach high-income households.

OUR SOLUTION: Little Dot Studios crafted a custom package of premium Entertainment channels for Porsche, ensuring their brand message reached a large, relevant audience. We also provided daily optimization and follow-up reports during the campaign's initial weeks, ensuring transparency and compliance with Porsche's KPIs, including content alignment.

The campaign exceeded expectations, achieving a 0.08% CTR, which is double the Little Dot benchmark.

IMPRESSIONS: 370,000+

COMPLETED VIEWS: 350,000+

COMPLETION RATE: 94.46%

DATA-LED TARGETING BY DEVICE.

To launch the new Coconut flavour of their Skyr range, Arla targeted audiences on Connected TV after seeing insights that their target audiences highly-indexed for watching WMUK content on the big screen.

DATA-LED TARGETING BY DEMO.

Powered by Connects, Apple targets the highest indexing artists amongst their target demographic, with an approved artist list to comply with their brand-safety standards.

Running across 10+ markets.

PREMIUM SPONSORSHIPS: DROPS.

BRANDS CAN HAVE 100% SHARE OF VOICE OF PRE-ROLL VIDEO RUNNING ON WARNER MUSIC ARTIST’S BRAND-NEW MUSIC RELEASES ON YOUTUBE

THESE ARE “DROPS”

Monkey Shoulder whisky sponsored Gorillaz’s channel around their new music launch in 2023.

PREMIUM SPONSORSHIPS: CHANNEL TAKEOVER & 100% SOV.

BRANDS CAN TAKE OWNERSHIP OF CHANNEL “REAL ESTATE” & 100% INVENTORY.

Little Dot Studios orchestrated a Channel Takeover on The Running Channel to enable Mentholatum to boost brand awareness and reach a contextually relevant audience, harnessing the buzz of the London Marathon to boost Mentholatum visibility and engage with a highly responsive audience.

Delivering 703k Page Views and 55k Hours spent on the Purchase page.

PREMIUM SPONSORSHIPS: ARTIST TAKEOVER.

HAVE 100% SHARE-OF-VOICE OF PRE-ROLL RUNNING BEFORE SPECIFIC ARTISTS’ VIDEOS OR ACROSS THE ARTIST’S CHANNEL

To promote their ME campaign in the UK, Pandora ran pre-roll creatives in rotation that ran before Alternative Singer/Songwriter Mahalia’s channel videos on YouTube.

CURATED PACKAGES: CROSS PLATFORM BUYING.

DELIVERING CAMPAIGNS SIMULTANEOUSLY ACROSS YOUTUBE AND FAST CHANNELS

To increase brand awareness and purchase intent for Many Pets’ Insurance, Little Dot Studios targeted a contextually relevant audience, placing campaign creative on a bespoke selection of contextually relevant, premium, animal-related channels served simultaneously across YouTube (exclusively targeting pet owners & animal lovers) and AVOD (including the Real Wild FAST channel on 5 AVOD UK platforms on big screen devices only), including our owned & operated app.

IMPRESSIONS: 1,216,868

COMPLETED VIEWS: 1,164,506

COMPLETED RATE: 91.52%

LITTLE DOT BROKE THE ICE WITH GREENE KING'S FIRST CAMPAIGN.

OBJECTIVE: Drive consideration and awareness of Greene king Icebreaker beer among Males 18-45 on brand safe, premium quality inventory.

OUR SOLUTION: We used a customer channel list tailored for Icebreaker, featuring the best of our Sports and Comedy content, whilst also including our key household names.

Postcode targeting allowed Greene King to reach viewers who were watching Little Dot Content within a certain radius of Greene King Pubs, and time targeting meant the ad was both suitable and relevant to those who may be in the market for a beer.

Little Dot Studios is proud to be 100% Brand Safe.

IMPRESSIONS: 1,350,356

COMPLETED VIEWS: 1,275,834

COMPLETION RATE: 94.45%

CURATED PACKAGES: SOUNDTRACK.

PROMOTE THEIR RELEASES BY HAVING 100% SHARE-OF -VOICE OF PRE-ROLL BEFORE THE MUSIC FEATURING THE FILMS OR GAMES.

For Barbie, Warner Bros had sponsorship of all pre-roll that ran before artists that featured in the film, including Dua Lipa, Charli XCX, PinkPantheress, Lizzo, Ava Max, and GAYLE.

CURATED PACKAGES: TRENDING ON TIKTOK.

BRANDS CAN BE IN FRONT OF OUR HANDPICKED ARTISTS THAT ARE TRENDING ON TIKTOK EACH MONTH, OWNING 100% OF THE PRE-ROLL IMPRESSIONS RUNNING BEFORE THEIR MUSIC ON YOUTUBE.

From Sam Ryder to Kenya Grace, Warner artists explode on TikTok.

WHAT OUR PARTNERS SAY

"THE QUALITY OF INVENTORY WITHIN LITTLE DOT STUDIOS’ NETWORK IS SECOND TO NONE. THE TEAM HAS BEEN DEDICATED TO DELIVERING HIGH-QUALITY SERVICE, OPTIMISING OUR CAMPAIGNS TO DELIVER STRONG RESULTS AND PROACTIVELY SHARING ANY INVENTORY RECOMMENDATIONS WITH US TO DELIVER (AND EXCEED) OUR CAMPAIGN KPIS."

DIGITAS

WHAT OUR PARTNERS SAY

"THE LITTLE DOT OFFERING IS ANYTHING BUT "LITTLE" AND THEY REALLY 'OUGHT TO CONSIDER A REBRAND TO "BIG". THEY'RE BIG ON SUPPORT AND SERVICE, BIG ON OPPORTUNITIES AND BIG ON WANTING THE BEST RETURN ON SPEND FOR CLIENTS AND BRANDS."

TOTAL MEDIA

WHAT OUR PARTNERS SAY

"AS VIDEO ADVERTISING IS BECOMING AN INCREASINGLY IMPORTANT AND IMPACTFUL PART OF THE MEDIA LANDSCAPE WE ARE ALWAYS LOOKING FOR BRAND SAFE, QUALITY ENVIRONMENTS. LITTLE DOT IS KEY AT PROVIDING OUR CLIENTS WITH THAT ENVIRONMENT AND THEIR DATA CAPABILITIES ALLOW THEM TO FOCUS IN ON THEIR KEY AUDIENCE."

WAVEMAKER

WHAT OUR PARTNERS SAY

"RECENT CAMPAIGNS WITH LITTLE DOT STUDIOS AND WARNER MUSIC HAVE BEEN FANTASTIC, GREAT TEAMWORK THROUGHOUT THE WHOLE PROCESS START TO FINISH."

STARCOM

WHAT OUR PARTNERS SAY

"ACROSS OUR STRONGBOW FESTIVALS CAMPAIGN, WE WANTED TO REACH USERS WHO SHOWED INTERESTS IN FESTIVALS AND MUSIC, AND AFTER PREVIOUSLY SEEING GREAT RESULTS FROM WMX IN 2023, WE WANTED TO BUILD ON THAT FURTHER. WORKING WITH LITTLE DOT STUDIOS WAS SEAMLESS, AND THE TEAM WERE INCREDIBLY HELPFUL ACROSS THE ACTIVATION, WHICH DELIVERED REALLY STRONG RESULTS!"

HEINEKEN

100% BROADCAST QUALITY

Premium broadcast, sports, kids & music content, providing diverse audiences with a TV-like viewing experience across all platforms.

FULL CONTROL

And Prioritised Delivery

By buying through Little Dot Studios your brand will be given prioritised delivery above any inventory that has been sold through the open auction.

TARGETING CAPABILTIES

Our market-leading, proprietary data tools identify the exact audience your brand wants to speak to, meaning no wastage and that your marketing spend works harder.

We provide first-to-market opportunities. We know when the biggest cultural moments will happen - when artists are going to Drop their new video for the very first time, or when the world’s best sports teams are playing the game of the year - making your brand relevant to a young and engaged audience.

Managing our catalogue of YouTube & FAST channels, we have access to a host of audience data from 125M unique viewers per month, which is used to create bespoke, contextually relevant channel lists for our partners.

BRAND SAFE

Brand safety is at our core. You will always know exactly where your ad is being seen and that it will be placed amongst the most premium content on YouTube & FAST - and nowhere else.

As part of our channel management process, we tag all of our content which enables us to identify any material that deviates from our partners' safety and suitability standards.

To ensure a seamless alignment, we allow/block lists, time restrictions, comment moderation and employ 3rd Party Verification, enabling our partners to precisely target content and channels that perfectly match their brief.

REGULAR REPORTING & OPTIMIZATION

Once a campaign is live our dedicated global Ad Operations team will monitor its performance around the clock, and will optimize the campaign by upweighting towards channels and content that is performing best in terms of completion rate and Click-Through-Rates (CTR).

RESULTS DRIVEN

We consistently achieve the highest completion rates & ROI in market for our brands and partners, through our contextual targeting capabilities. Across all format types Little Dot Studios provide brands with both quality and scale for partners who are aiming to reach contextual audiences engaged with the content.

Our agile and nimble Ad Operations team offers a customisable workflow specifically designed to meet our partners’ needs. And, given our huge inventory of broadcast-quality video content, we can deliver large budgets in a short space of time.

CARBON NEUTRAL

We are Carbon Neutral to Future Net Zero Standard across our organisational and operational output, and have increased offsetting efforts to account for our historical emissions backdating to 2013. We continually reevaluate our energy use and suppliers with the aim to move to 100% renewable energy and continue to build upon work previously done with climate-conscious partners.

DISCOVER OUR IMPACT