IN THEORY IT'S PRETTY SIMPLE:

Don't be an a**hole.

So what does that mean, exactly? It encompasses a range of our operational, sustainability, and people policies. We aim to embody this across our entire business, from achieving Carbon Neutral status back to inception, day dot, and working rapidly towards an ambitious Net-Zero target, to delivering groundbreaking employee benefits, and meeting GDPR compliance standards.

We don’t just talk the talk, we diligently, faithfully, and passionately walk the walk, too.

We exist to realize potential in every story - whether that's content, untapped audiences, undiscovered revenue, innovative creative ideas, new genres, emerging talent, social and video platforms or our people.

We understand and embrace that we also have a responsibility for our operations to have a lasting, positive impact for our clients but also on the planet. By embedding our sustainability vision in every aspect of our work we aim to lead by example and inspire positive change within our industry and the audiences we reach.