150K VIEWERS GLOBALLY, UP 8% ON PREVIOUS YEAR'S PRODUCTION

12.7M CAMPAIGN VIEWS ACROSS ALL PLATFORMS

In 2024, Little Dot Sport was appointed by the England and Wales Cricket Board (ECB) to oversee and deliver The Hundred Draft’s first digital-first show, previously produced by Sky Sports. This appointment marked a significant milestone in digital sports broadcasting, where the goal wasn’t just to replicate—but to elevate—the viewer experience and engagement.

Strategic Planning and Objectives 

The goal for the 2-hour livestream, broadcast from The Shard, was to re-engage cricket fans and build excitement for the 2024 season. The stream was made accessible across YouTube, TikTok, and The Hundred’s official website, with clear objectives:

CREATE A SOCIAL FIRST EXPERIENCE

Develop dynamic, informative graphics that would maintain audience interest and adapt well to all devices, resonating with The Hundred’s vibrant branding.

PROMOTE INTERACTIVITY AND INCLUSIVITY

Foster genuine fan engagement, capturing their excitement and opinions in real-time.

CLEAR COMMUNICATION

Ensure that the intricate player-team selection process was clearly presented to viewers.

Creative Execution and Collaboration

Little Dot Sport’s approach included real-time graphics like “pick alerts,” “team snapshots,” and “full squad overviews” to enhance viewer comprehension. To bring this vision to life, we partnered with Dizplai for live graphics and fan engagement, and Limitless Production for their remote and cloud production expertise.

Despite a tight three-week window for graphics development and a five-week pre-production timeline—including site assessments and technical planning—our team delivered a polished, impactful broadcast. Close collaboration with the ECB and The Hundred brand team ensured bold, visually consistent graphics that included team logos, sponsor integrations, and ticketing promotions.

Dizplai’s platform was essential in enabling real-time audience interaction, creating a dynamic environment that encouraged fans to engage. This interactivity allowed for instant updates on team selections and player picks, building community and driving excitement.

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Outstanding Results and Viewer Engagement

The livestream was a major success, drawing over 150,000 viewers globally. YouTube alone garnered more than 140,000 views—8% higher than the previous year’s Sky Sports production. Distribution across The Hundred’s website, the ECB’s site, Sky Sports’ YouTube channel, and The Hundred’s TikTok account further expanded reach.

Significantly, average view duration on The Hundred’s YouTube channel was over five times greater than its 2024 average, demonstrating strong audience retention. Total campaign views reached 12.7 million across platforms.

Elevating the Standard for Digital-First Sports Broadcasting

Little Dot Sport’s production of The Hundred Draft Live Show showcased best-in-class technology, creative innovation, and a social-first approach to sports engagement. Through strategic partnerships and precise execution, we set a new benchmark for live-streamed sports events—proving that digital-first productions can successfully captivate today’s audiences. We’re excited to continue our partnership with the ECB and push the boundaries of what’s possible in digital sports broadcasting.

CLIENT FEEDBACK.

"We really value the collaboration that exists between us and Little Dot, it feels like one team trying to deliver an objective.”

 

England and Wales Cricket Board