SETTING A NEW STANDARD WITH THE HUNDRED DRAFT LIVE SHOW.
150K VIEWERS GLOBALLY, UP 8% ON PREVIOUS YEAR'S PRODUCTION
12.7M CAMPAIGN VIEWS ACROSS ALL PLATFORMS
In 2024, Little Dot Sport was appointed by the England and Wales Cricket Board (ECB) to oversee and deliver The Hundred Draft’s first digital-first show, previously produced by Sky Sports. This appointment marked a significant moment in digital sports broadcasting, where the aim was not just to replicate but to elevate the viewer experience and engagement.
Strategic Planning and Objectives
The goal for the 2-hour live stream, broadcast from The Shard, was to re-engage cricket fans and build excitement for the 2024 season. The stream was made accessible across YouTube, TikTok, and The Hundred’s official website, with clear objectives:
CREATE A SOCIAL FIRST EXPERIENCE
Develop dynamic, informative graphics that would maintain audience interest and adapt well to all devices, resonating with The Hundred’s vibrant branding.
PROMOTE INTERACTIVITY AND INCLUSIVITY
Foster genuine fan engagement, capturing their excitement and opinions in real-time.
CLEAR COMMUNICATION
Ensure that the intricate player-team selection process was clearly presented to viewers.
Creative Execution and Collaboration
Little Dot Sport’s approach involved real-time graphics like “pick alerts,” “team snapshots,” and “full squad overviews” to enhance viewer understanding. To bring this vision to life, we partnered with Dizplai for their live graphics and engagement platform and Limitless Production for their expertise in remote and cloud production technology.
Despite a tight three-week timeline for graphics development and a five-week pre-production period, which included site assessments and technical preparations, our team delivered an impactful and seamless experience. Collaboration with the ECB and The Hundred brand team ensured visually striking graphics that featured branding, team logos, sponsor details, and ticket promotions.
Dizplai’s platform played a crucial role in enabling real-time audience interaction and updates, creating an engaging environment that encouraged fans to participate. This interactive approach facilitated timely updates on team selections and player picks, fostering community and excitement.
Outstanding Results and Viewer Engagement
The live stream was a significant success, drawing over 150,000 viewers globally. YouTube alone attracted over 140,000 views, surpassing the previous year’s Sky Sports production by 8%. The stream’s availability on The Hundred’s website, the ECB website, Sky Sports’ YouTube channel, and The Hundred’s TikTok account further amplified its reach.
Notably, the average view duration on The Hundred’s YouTube channel was over five times higher than the channel’s 2024 average, highlighting the show’s ability to retain audience attention. Total campaign views reached 12.7 million across platforms.
Elevating the Standard for Digital-First Sports Broadcasting
Little Dot Sport’s production of The Hundred Draft Live Show exemplified excellence in technology, innovation, and social-first audience engagement. Through strategic partnerships and meticulous execution, we set a new benchmark for live-streamed sports events, showcasing how digital-first productions can successfully capture and engage modern sports audiences. We look forward to continuing our collaboration with the ECB for future productions and setting even higher standards in the industry.
CLIENT FEEDBACK.
"We really value the collaboration that exists between us and Little Dot, it feels like one team trying to deliver an objective.”
England and Wales Cricket Board