Strategic Optimization

We conducted a full YouTube audit tailored for telecom brands, identifying gaps in telecom video SEO, optimization, and opportunities for enhanced YouTube audience engagement. Key tactics included:

• Optimizing Content for YouTube’s Algorithm: Revamped video titles, descriptions, and metadata to boost discoverability.
• Data-Driven Shorts Strategy: Developed Shorts informed by data analysis, including retention rates, high-search terms, and engagement patterns. 
• Performance Scoring: Delivered a detailed optimization score to highlight achievable quick wins and long-term improvements.
• Channel Migration: Merged their Latino channel with their flagship channel to drive performance growth.

Creative Editorial Services

The Little Dot team introduced a robust content strategy, blending creativity with actionable insights:

• Shorts Production: Using insights from longer-form content, we crafted engaging Shorts designed to capture attention and drive views.
• Creative Ideation: Supported the telecom client with weekly creative ideation and monthly series ideas, frequently sharing they enjoy our creative input.
• Localized Content: Developed a plan for regional and multilingual content, addressing translation, dubbing, and cultural relevance. Recently, Little Dot have utilised the audio language tool for duplicate content from the migration, sunsetting the lower-performing video to improve overall channel performance. 
• Cross-Platform Insights: Delivered recommendations for extending the telecom provider’s strategy to other platforms while maintaining YouTube as the primary focus.

Comprehensive Reporting

Something our client valued was our ability to deliver high-quality, digestible reports that empowered internal stakeholders:

• Quarterly and Annual Reports: Presented polished PDFs detailing channel performance, competitor benchmarks, and actionable insights.
• Competitor Analysis: Conducted regular deep dives into competitors’ strategies, keeping the telecom brand ahead of trends.

Results

• Shorts Performance: Views for Little Dot-created Shorts surged by 797% compared to in-house efforts.
• Subscriber Growth: In the reporting period, one of their channel’s subscribers increased by 305%
• Top of Funnel Impact: Increased watch times and awareness metrics, aligning with the brand’s broader marketing goals.
• Multilingual Content: Since migrating the Latino channel to the flagship channel, the top Spanish language video on the channel ranks #4 in organic views and #3 in organic watch time among all videos on the channel.
• Streamlined Operations: Improved operational efficiency, including using the clients preferred communication methods and bi-weekly meetings to answer client questions.
• Google Search viewership increased by 71% since using the tag optimisation product tool.