In late 2023, a leading global financial institution approached Little Dot Studios with a clear challenge: to elevate their YouTube presence. With goals to grow overall watch time, organic views, subscribers, and engagement, the organization sought a partner who could bring strategic expertise and deliver measurable results.

While the institution had already been creating content, much of it lacked optimization for YouTube's unique algorithms and audience behaviors. They were puzzled by the inconsistent performance of their videos - why some resonated while others failed to gain traction. With YouTube being an ever-growing platform with a large audience, it presented a prime opportunity for them to share educational videos and position themselves as thought leaders in the financial space. Their focus was not just on reaching individual consumers but on engaging other businesses.