INSTAX PARTNERS WITH LITTLE DOT STUDIOS TO CAPTURE ATTENTION ON YOUTUBE.
THE BRIEF: Independent agency Palace Project tasked us with delivering a Summer campaign to maximise reach and awareness for the latest Instax mini camera.
OUR APPROACH: We curated a bespoke channel list designed to connect with festival goers across the UK this Summer.
Instax "owned the spike" with a Burna Boy drop that drove a surge in awareness for their new product.
IMPRESSIONS: 2.6M
COMPLETION RATE: 91.13%
CTR: 0.05%
A YOUTUBE CAMPAIGN TO GROW REACH AND AWARENESS OF MARRIOTT.
THE BRIEF: We have a long-standing relationship with Marriott, typically running campaigns across a consistent channel list targeting audiences in London and Berlin.
OUR APPROACH: With our strong German channel selection, running the Marriott campaign through Little Dot allowed us to efficiently reach audiences in both London and Berlin, maximising campaign impact.
Our Ops team seamlessly managed optimisations throughout to ensure smooth performance.
IMPRESSIONS: 3.4M
COMPLETION RATE: 89.46%
CTR: 0.09%
KP SNACKS: SPONSORSHIP ACROSS THE HUNDRED'S YOUTUBE CHANNEL.
THE BRIEF: As a long-standing sponsor of The Hundred tournament, KP Snacks aimed to activate sponsorship across the tournament's YouTube channel, managed within Little Dot Studios' CMS.
OUR APPROACH: We collaborated closely with The Hundred's channel managers to secure KP Snacks' sponsorship in a landscape with multiple competing brands.
Using historical data from previous tournaments, we optimised timing to ensure KP Snacks' sponsorship reached audiences at the most impactful moments.
IMPRESSIONS: 778K
TOTAL CLICKS: 408
AVG. COMPLETION RATE: 46.45%
CTR: 0.05%
ABSOLUT PARTNERED WITH LITTLE DOT STUDIOS TO CHAMPION AN LGBTQ+ CAMPAIGN FOR PRIDE MONTH.
THE BRIEF: As a long-standing champion of LGBTQ+ rights, Little Dot Studios approached Absolut with our Pride Package which featured powerful documentaries highlighting LGBTQ+ stories and showcased LGBTQ+ identifying artists, all timed for Pride Month in the UK.
OUR APPROACH: We activated the campaign across a handpicked selection of channels within the Pride Package, ensuring strong alignment with the audience.
Our brilliant Ops team continuously optimised performance throughout the campaign to maximise impact.
IMPRESSIONS: 1.9M
TOTAL CLICKS: 1,148
COMPLETION RATE: 91.48%
CTR: 0.06%
APPLE'S BIG MAN GLASTONBURY CAMPAIGN WITH LITTLE DOT STUDIOS.
THE BRIEF: Apple set out to build awareness for their upcoming feature film Big Man with a sponsorship that spanned all Warner Music artists performing at Glastonbury in 2025.
OUR APPROACH: We curated a targeted list of Glastonbury performers from our catalogue, aligning Big Man with artists performing on the festival stage.
We worked closely with WMG to secure Apple's sponsorship amidst a crowded landscape of competing brands.
IMPRESSIONS: 1.5M
TOTAL CLICKS: 947
CTR: 0.07%
PORSCHE'S SUCCESS WITH DYNAMIC AD CAMPAIGN.
OBJECTIVE: Harness a brand safe YouTube environment to effectively reach high-income households.
OUR SOLUTION: Little Dot Studios crafted a custom package of premium Entertainment channels for Porsche, ensuring their brand message reached a large, relevant audience. We also provided daily optimization and follow-up reports during the campaign's initial weeks, ensuring transparency and compliance with Porsche's KPIs, including content alignment.
The campaign exceeded expectations, achieving a 0.08% CTR, which is double the Little Dot benchmark.
IMPRESSIONS: 370,000+
COMPLETED VIEWS: 350,000+
COMPLETION RATE: 94.46%
DATA-LED TARGETING BY DEVICE.
To launch the new Coconut flavour of their Skyr range, Arla targeted audiences on Connected TV after seeing insights that their target audiences highly-indexed for watching WMUK content on the big screen.
DATA-LED TARGETING BY DEMO.
Powered by Connects, Apple targets the highest indexing artists amongst their target demographic, with an approved artist list to comply with their brand-safety standards.
Running across 10+ markets.
PREMIUM SPONSORSHIPS: DROPS.
BRANDS CAN HAVE 100% SHARE OF VOICE OF PRE-ROLL VIDEO RUNNING ON WARNER MUSIC ARTIST’S BRAND-NEW MUSIC RELEASES ON YOUTUBE
THESE ARE “DROPS”
Monkey Shoulder whisky sponsored Gorillaz’s channel around their new music launch in 2023.
PREMIUM SPONSORSHIPS: CHANNEL TAKEOVER & 100% SOV.
BRANDS CAN TAKE OWNERSHIP OF CHANNEL “REAL ESTATE” & 100% INVENTORY.
Little Dot Studios orchestrated a Channel Takeover on The Running Channel to enable Mentholatum to boost brand awareness and reach a contextually relevant audience, harnessing the buzz of the London Marathon to boost Mentholatum visibility and engage with a highly responsive audience.
Delivering 703k Page Views and 55k Hours spent on the Purchase page.
PREMIUM SPONSORSHIPS: ARTIST TAKEOVER.
HAVE 100% SHARE-OF-VOICE OF PRE-ROLL RUNNING BEFORE SPECIFIC ARTISTS’ VIDEOS OR ACROSS THE ARTIST’S CHANNEL
To promote their ME campaign in the UK, Pandora ran pre-roll creatives in rotation that ran before Alternative Singer/Songwriter Mahalia’s channel videos on YouTube.
CURATED PACKAGES: CROSS PLATFORM BUYING.
DELIVERING CAMPAIGNS SIMULTANEOUSLY ACROSS YOUTUBE AND FAST CHANNELS
To increase brand awareness and purchase intent for Many Pets’ Insurance, Little Dot Studios targeted a contextually relevant audience, placing campaign creative on a bespoke selection of contextually relevant, premium, animal-related channels served simultaneously across YouTube (exclusively targeting pet owners & animal lovers) and AVOD (including the Real Wild FAST channel on 5 AVOD UK platforms on big screen devices only), including our owned & operated app.
IMPRESSIONS: 1,216,868
COMPLETED VIEWS: 1,164,506
COMPLETED RATE: 91.52%
LITTLE DOT BROKE THE ICE WITH GREENE KING'S FIRST CAMPAIGN.
OBJECTIVE: Drive consideration and awareness of Greene king Icebreaker beer among Males 18-45 on brand safe, premium quality inventory.
OUR SOLUTION: We used a customer channel list tailored for Icebreaker, featuring the best of our Sports and Comedy content, whilst also including our key household names.
Postcode targeting allowed Greene King to reach viewers who were watching Little Dot Content within a certain radius of Greene King Pubs, and time targeting meant the ad was both suitable and relevant to those who may be in the market for a beer.
Little Dot Studios is proud to be 100% Brand Safe.
IMPRESSIONS: 1,350,356
COMPLETED VIEWS: 1,275,834
COMPLETION RATE: 94.45%
CURATED PACKAGES: SOUNDTRACK.
PROMOTE THEIR RELEASES BY HAVING 100% SHARE-OF -VOICE OF PRE-ROLL BEFORE THE MUSIC FEATURING THE FILMS OR GAMES.
For Barbie, Warner Bros had sponsorship of all pre-roll that ran before artists that featured in the film, including Dua Lipa, Charli XCX, PinkPantheress, Lizzo, Ava Max, and GAYLE.
CURATED PACKAGES: TRENDING ON TIKTOK.
BRANDS CAN BE IN FRONT OF OUR HANDPICKED ARTISTS THAT ARE TRENDING ON TIKTOK EACH MONTH, OWNING 100% OF THE PRE-ROLL IMPRESSIONS RUNNING BEFORE THEIR MUSIC ON YOUTUBE.
From Sam Ryder to Kenya Grace, Warner artists explode on TikTok.
100% BROADCAST QUALITY
Premium broadcast, sports, kids & music content, providing diverse audiences with a TV-like viewing experience across all platforms.
FULL CONTROL AND PRIORITISED DELIVERY
When you buy through Little Dot Studios, your brand benefits from prioritised delivery over open auction inventory, along with the ability to fully curate channel selections to best fit your brief.
TARGETING CAPABILTIES
Our market-leading, proprietary data tools identify the exact audience your brand wants to speak to, meaning no wastage and that your marketing spend works harder.
We provide first-to-market opportunities. We know when the biggest cultural moments will happen - when artists are going to Drop their new video for the very first time, or when the world’s best sports teams are playing the game of the year - making your brand relevant to a young and engaged audience.
Managing our catalogue of YouTube & FAST channels, we have access to a host of audience data from 125M unique viewers per month, which is used to create bespoke, contextually relevant channel lists for our partners.
BRAND SAFE
Brand safety is at our core. You will always know exactly where your ad is being seen and that it will be placed amongst the most premium content on YouTube & FAST - and nowhere else.
As part of our channel management process, we tag all of our content which enables us to identify any material that deviates from our partners' safety and suitability standards.
To ensure a seamless alignment, we allow/block lists, time restrictions, comment moderation and employ 3rd Party Verification, enabling our partners to precisely target content and channels that perfectly match their brief.
REGULAR REPORTING & OPTIMISATION
Once a campaign is live our dedicated global Ad Operations team will monitor its performance around the clock, and will optimise the campaign by upweighting towards channels and content that is performing best in terms of completion rate and Click-Through-Rates (CTR).
RESULTS DRIVEN
We consistently achieve the highest completion rates & ROI in market for our brands and partners, through our contextual targeting capabilities. Across all format types Little Dot Studios provide brands with both quality and scale for partners who are aiming to reach contextual audiences engaged with the content.
Our brilliant and sharp Ad Operations team offers a customisable workflow specifically designed to meet our partners’ needs. And, given our huge inventory of broadcast-quality video content, we can deliver large budgets in a short space of time.
CARBON NEUTRAL
We are Carbon Neutral to Future Net Zero Standard across our organisational and operational output, and have increased offsetting efforts to account for our historical emissions backdating to 2013. We continually reevaluate our energy use and suppliers with the aim to move to 100% renewable energy and continue to build upon work previously done with climate-conscious partners.
